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Photo Credit: Jane Doe

Today, 40.3 million people live as slaves.

Overlooked populations—refugees, immigrants, LGBTQ people, people of color, indigenous people, people with disabilities, women and girls, and children—are most at risk of being enslaved, spending their lives being exploited for the profit of others. To recognize those who are overlooked, Red Sand Project’s sidewalk interventions invite you to take the time to fill a sidewalk crack with red sand and to then document your sidewalk transformation on social media using #RedSandProject. We can’t merely walk over the most marginalized people in our communities—those who fall through the metaphoric cracks.

Molly Gochman

Molly Gochman is an interdisciplinary, conceptual artist and activist based in New York City. In 2014, dedicated to helping reduce demand for slaves and alleviate vulnerabilities that make populations susceptible to being trafficked, Gochman created Red Sand Project. Her work serves as an invitation for people to reflect on and participate in the experience of humanity; and it’s her mission to encourage, provoke and inspire others to unique thought and action. Gochman has exhibited her work at Lincoln Center, New York; Deborah Colton Gallery, Houston; Diverse Works, Houston; Chashama, New York; Sara Roney Gallery, Sydney; Grace Farms, New Canaan; Barbara Davis Gallery, Houston; Zilkha Hall, Houston; Elsewhere, Greensboro; and other traditional and non-traditional spaces.

How big is Red Sand Project? Where does it take place?

Red Sand Project installations have taken place in all 50 states and in 70 countries around the world. Hundreds of thousands of toolkits have been sent out, and over one million people have participated.

Who uses Red Sand Project? Who can use it?

Red Sand Project has been used by people and organizations of many backgrounds — students, educators, businesses, nonprofits, law enforcement, survivors, parents and celebrities. We invite anyone and everyone interested in helping raise awareness to participate!

How do you do an installation?

Sidewalk installations are simple. As a group, pour red sand in a sidewalk or street crack, take a photo of it and post to social media using the hashtag #RedSandProject.

Where can I use Red Sand Project?

Anywhere there is a crack in a sidewalk or on the street! Public places are fair game, but make sure to ask for permission if you want to use it on private property. You often don’t need a permit to do it in public spaces, but certain colleges and parks might require additional permission.

How many toolkits should I request?

It depends on the number of people you’re expecting to do the project with. We have three options for you to choose from:

Classroom (20-30 people)
Conference (50-100 people)
Campus (200-300 people)

If your event is larger than 300 people, or if you have special requirements, let us know and we’ll work with you to provide what you need.

Can I participate by myself?

Unfortunately we no longer provide Red Sand Project as an activity to be done individually. However, you can still participate in a group! You can do Red Sand Project with a group of friends or family, for a team or organization, as a youth group or community group activity, and even in your classroom. If you can gather a group of 15 people or more to participate, let us know and we will send you Red Sand Project toolkits, large boxes of sand, and informational take-home materials to help your with your event.

How much does the Red Sand Project Cost?

We provide the materials for you, free of charge — you only need to pay for shipping. Shipping costs vary depending on location and quantity, but average shipping costs are $7.50 for the Classroom option, $25 for the Conference option, and $60 for the Campus option. If you are a nonprofit, or are unable to pay the full shipping costs, please contact us and we will try our best to meet your needs.

Do you have any publicity tools that I can use?

We have press release templates, posters and flyer templates that you can use.

How should I credit Red Sand Project?

If you are using a Red Sand Project image or creating a flyer for your project, please include the Red Sand Project logo and the hashtag #RedSandProject. Red Sand Project is an initiative of Stardust Arts Foundation, a 501(c)(3) charitable organization.

What is the red sand made of?

The sand is made from the feldspathic rock family, a known source for producing a natural, non-toxic material completely void of carcinogens like crystalline silica, quartz, tremolite asbestos and more. It’s colored red using organic pigments and resins, encapsulating each grain with only organic ingredients and processed to sparkling perfection. The sand also does not contain any nuts (including peanuts), gluten or wheat; and it is tested annually with safety standards for children of all ages.


PO Box 540205
Houston, TX 77254


+1 832 899-4688








Participating in Red Sand Project is as easy as gathering a group of people together and letting us know what you need. We have materials to help with your event: we provide individual toolkits, large 25-lb boxes of sand, and informational take-home materials.

We have three options for you to choose from:

Classroom (20-30 people: 30 toolkits)
Conference (50-100 people: 1 large box of sand + 50 toolkits)
Campus (200-300 people: 2 large boxes of sand + 100 toolkits)

If your event is larger than 300 people, or if you have special requirements, let us know and we’ll work with you to provide what you need.

To order materials, email us at Let us know the date of your event, the toolkit option you need, the name of your group or organization, your phone number, your email address, and a shipping address. We’ll let you know how much shipping will be, and will be able to send the materials right to your door.

Please allow up to 5 business days for order review and processing.


Bring people into the discussion and find your teammates for creating change

Share your thoughts


Let lawmakers and investment managers know that you don’t want to live in a world with slavery

Call your reps


Ask vendors if their products are slave-free, and be a conscientious consumer

See your footprint


Offer your time and/or skills to nonprofit organizations addressing modern-day slavery and human trafficking

Reach out to us


Call the National Human Trafficking Resource Center at 888.373.7888 to report instances of human trafficking

Call the hotline


Consider supporting our partner organizations

Our partners


Learn how to have conversations within your community about vulnerabilities that make people more susceptible to exploitation

Find Out More


Not My Life

Filmed on five continents, in a dozen countries, this film takes viewers into a world where millions of children are exploited, every day.
Watch here

Food Chains

In this exposé, an intrepid group of Florida farmworkers battle to defeat the $4 trillion global supermarket industry through their ingenious Fair Food program, which partners with growers and retailers to improve working conditions for farm laborers in the United States.
Watch here


A girl risks everything for freedom after being trafficking from her mountain village in Nepal to a brothel in India.
Watch here

True Cost

Filmmaker Andrew Morgan travels around the globe to see the people who make clothes for the world.
Watch here

The Whistleblower

The experiences of Kathryn Bolkovac, a cop from Nebraska, who worked as a peacekeeper in post-war Bosnia and exposed a U.N. sex scandal that was covered up.
Watch here


Ending Slavery

In Ending Slavery, Kevin Bales grapples with the struggle to end this ancient evil and presents the ideas and insights that can lead to slavery’s extinction. Recalling his own involvement in the antislavery movement, he recounts a personal journey in search of the solution and explains how governments and citizens can build a world without slavery.
Buy the Book

Girls Like Us: Fighting for a World Where Girls Are Not for Sale, an Activist Finds Her Calling and Heals Herself

Rachel Lloyd’s riveting survivor story is the true tale of her hard-won escape from the commercial sex industry and her bold founding of GEMS, New York City’s Girls Education and Mentoring Service, to help countless other young girls escape “the life.” Lloyd’s unflinchingly honest memoir is a powerful and unforgettable story of inhuman abuse, enduring hope, and the promise of redemption.
Buy the Book

Organizations of Interest

The Freedom Fund

The Freedom Fund is a new philanthropic initiative designed to bring much-needed strategic focus and financial resources to the fight against modern slavery. With an expert team and global perspective, the Freedom Fund identifies and invests in the most effective frontline efforts to end slavery in the countries and sectors where it is most prevalent.
Visit the Website

Polaris Project

Polaris is a leader in the global fight to eradicate modern slavery. Named after the North Star that guided slaves to freedom in the U.S., Polaris systematically disrupts the human trafficking networks that rob human beings of their lives and their freedom. Our comprehensive model puts victims at the center of what we do – helping survivors restore their freedom, preventing more victims, and leveraging data and technology to pursue traffickers wherever they operate.
Visit the Website

People enslaved in the world today


Annual profits from the forced labor industry


Average cost of a slave


Goods made by forced labor

136 goods from 74 countries, including our cars, the food that we eat and electronics we use

At higher risk of being trafficked

LGBTQ-identified people
People of color
People with disabilities
Women and girls

Most vulnerable to exploitation

Indigenous people

People trafficked across borders

600,000 — 800,000 per year

Third largest international crime industry

Human trafficking

Red Sand Project is an initiative of Stardust Arts Foundation, a 501(c)(3) charitable organization. For terms of use for this site, please contact us at

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